By the time September, 1968 rolled around, I’d been interested in Thor for a while. I’d been intrigued by the couple of appearances he’d made in in Avengers issues I’d bought, and I was fascinated by the idea that this Marvel Comics superhero was apparently the same guy as the Thunder God from the Norse myths I’d studied in school (even if the Marvel version was blonde and clean-shaven, rather than red-haired and bearded, like in the myths). I have a distinct memory of gazing at a copy of Thor #152 sitting in the spinner rack at the Short-Stop, and wondering not only who the big ugly bruiser Thor was fighting with was, but all those other strangely garbed characters in the background, as well. But in February of ’68, when that book came out , I was still feeling my way as a new Marvel reader, and wasn’t quite ready to take the plunge. I was feeling a lot more comfortable with Marvel by September, though. And, in fact, I might have sampled Thor even earlier, if I hadn’t been able to tell from the Mighty Marvel Checklist’s monthly issue descriptions that the series was then in the midst of an ongoing storyline, featuring the Mangog, that lasted through the summer. Read More
The first Marvel comic book I ever bought was Avengers #45, back in August, 1967, but even though I enjoyed that issue, I wouldn’t get around to trying another Avengers comic for another eight months. By April, 1968, however, I’d begun buying both Amazing Spider-Man and Daredevil regularly, and I was ready to expand my Marvel-reading horizons a little further. Avengers was already a known quantity, obviously, and issue #53 clearly had something else going for it, as well — the appearance of a whole other super-group, the X-Men.
I’m honestly not 100% certain that I even knew whether the X-Men were supposed to be heroes or villains at this point, though it seems likely I would have noticed their book on the stands at some point. Assuming I did know that the X-Men were good guys, that would have been another strong selling point, as my younger self appears to have loved the idea of getting double the heroes (in this case, two hero teams) for the price of one — as attested to by the fact that in my first couple of years of comic book consumption, the only title I bought almost as regularly as Justice League of America was The Brave and the Bold, (which, of course, featured DC’s heroes teaming up with one another). And the fact that the cover heralded a “vs.” situation wouldn’t have thrown me, either — even as a mostly-DC reader up to 1968, I knew that heroes fought each other sometimes. After all, I was the proud owner of JLA #56, which featured what’s probably the first instance of the battle-lines-of-heroes-charging-each-other motif that informs Avengers #53’s cover (as it would many another cover through the years). Read More
By August, 1967, I’d been buying and reading comic books for two years — and the books that I had bought had almost exclusively been those published by DC Comics, with an occasional Gold Key issue for variety. But in that month, as the Summer of Love (or the Long Hot Summer, take your pick) wound down — I finally broke down and bought my first Marvel Comics Group comic book.
So what the hell took me so long?
It’s entirely possible that I just didn’t see that many Marvel comics on the spinner racks in those first two years of comic-book buying. Prior to 1968, the publisher’s newsstand distribution was controlled by Independent News (a company owned by National Periodical Publications, aka DC Comics — and no, that doesn’t sound like an ideal competitive situation, does it?), which restricted the number of titles that Marvel could release per month. That restriction would be all but completely lifted by early 1968, but in the summer of 1967, it was still in place. Read More