Not Brand Echh #9 (August, 1968)

I gotta say, I sometimes have a hard time figuring out what was going through my younger self’s mind when I made certain choices at the spinner rack half a century ago.  The subject of today’s post is a case in point.  I mean — why would I put down 25 cents for a giant-size humor comic filled with satirical versions of Marvel characters I was only now getting to know in their “serious” incarnations?

I’m guessing that it was partly because Not Brand Echh, with its parodies of current movies and TV shows as well as comic books, reminded me of Mad magazine — which was one of my most regular comics purchases in the late Sixties, despite the fact that I haven’t yet devoted a blog post to it (probably because back in my younger days, I didn’t think of Mad as a bona fide “comic book”, due to its black-and-white magazine-size format).  And, hey, my inclination to go for the “bargain” of getting multiple heroes for the price of one (which, in contrast to Mad, I’ve often noted on the blog), may have figured into my purchasing decision as well — even if these were parody version of the heroes, there were still a lot of ’em.  Read More

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Avengers #45 (October, 1967)

By August, 1967, I’d been buying and reading comic books for two years — and the books that I had bought had almost exclusively been those published by DC Comics, with an occasional Gold Key issue for variety.  But in that month, as the Summer of Love (or the Long Hot Summer, take your pick) wound down — I finally broke down and bought my first Marvel Comics Group comic book.

So what the hell took me so long?

It’s entirely possible that I just didn’t see that many Marvel comics on the spinner racks in those first two years of comic-book buying.  Prior to 1968, the publisher’s newsstand distribution was controlled by Independent News (a company owned by National Periodical Publications, aka DC Comics — and no, that doesn’t sound like an ideal competitive situation, does it?), which restricted the number of titles that Marvel could release per month.  That restriction would be all but completely lifted by early 1968, but in the summer of 1967, it was still in place.  Read More